GREETINGS, I’M JACOB VAN BLARCOM
THE ART DIRECTOR
SEE WHAT I’VE MADE
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TORO SNOWMARITANS
Toro set out to celebrate Snowmaritans—the neighbors who don’t stop at the end of their own driveway after a snow storm. We launched a national call for nominations for those who “Plow it Forward” and got thousands from all 50 states (including Puerto Rico?!) to honor these unsung heros.My role: concepting, photoshoot planning, patch design, microsite design
Agency: Fast Horse