GREETINGS, I’M JACOB VAN BLARCOM
THE ART DIRECTOR
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THE DOS EQUIS SEIS-FOOT COOLER
How do you drink responsibly from six feet apart during a global pandemic? With a six foot long cooler, of course. The Dos Equis Seis Foot Cooler started as a tiny mockup in my Photoshop window and quickly became a behemoth to behold. It sold out in under two minutes and racked up over a billion impressions.
My role: campaign concepting, cooler design direction, social media and microsite design, photo direction
Agency: Fast Horse
Production Partner: Street Factory Media