Milkweed Editions needed a way to show how their writers create real change beyond the page. So we created The Butterfly Effect, a new creative platform inspired by their logo and mission. We built a flexible visual identity and anthemic campaign to bring this to life—including a debut film unveiled at the Book Lovers Ball (in which the U.S. Poet Laureate was in attendance!).
My role: platform concepting, design direction, graphic creation, storyboarding, animation direction, video editing direction
Agency: Fast Horse