Heineken launched “The Closer” globally—a beer opener that shuts your laptop when you crack a cold one. In the U.S., we needed a little extra backup to get attention around the campaign. So we built The Calendar Closer, a one-click web app that blocks off your schedule and gets you to happy hour. To launch it, we brought in Billy Eichner for a keynote to flaunt both pieces of new tech.
My role: concepting, event look & feel, graphic design, meme creation, video color/edit