GREETINGS, I’M JACOB VAN BLARCOM
THE ART DIRECTOR
SEE WHAT I’VE MADE
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HEINEKEN B.O.T.
Heineken needed a sidekick to help get cans in hand for the summer, so we created the Heineken B.O.T. (beer outdoor transporter) to follow fans on every adventure. And the internet fell in love. B.O.T., generated 1.7 billion impressions and a 12% sales boost during the activation period.
Press/Recognition: Communication Arts, Muse by Clios, The Washington Post, AdAge
My role: campaign concepting, robot art direction, social and microsite design, video edit
Agency: Fast Horse