GREETINGS, I’M JACOB VAN BLARCOM
THE ART DIRECTOR
SEE WHAT I’VE MADE
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ARBY’S MEAT CUTE
Meet Meat Cute: a 3-part saucy, Gen-Z blind-folded dating show that takes place in an Arby’s booth. Each episode starts with some Q&A, followed by flirtatious banter and then a challenge. We teased each episode on TikTok and Reels with the most eye-catching, click-worthy moments, before then driving viewers to the full episode on YouTube.My role: series branding, motion graphic design, casting, set design, wardrobe, video edit
Agency: Fallon
CD: China Levy
Copywriter: Matt Hunziker
Producer: Ellie Moonen