GREETINGS, I’M JACOB VAN BLARCOM
THE ART DIRECTOR
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ARBY’S BURGER DRIVER
What do you get when you mix Dad’s favorite things: Arby’s, burgers, and golf? A hole-in-one PR moment. Just in time for Father’s Day, we launched the Burger Driver: a fully functional, handmade golf club designed to look like Arby’s Deluxe Burger. Dads looooooved it.
Results: 21,537 sweepstakes entries, 10,640 Arby’s rewards sign-ups, 256 earned media placements, 2.3 billion total impressions
Press: Golf Digest, Food & Wine, Yahoo!
My role: campaign concepting, club design consult, graphic design, photography, photo retouching, casting, wardrobe, video editing
Agency: Fallon
GCD: Joe Johnson
CD: China Levy
Copywriter: Matt Hunziker
Producer: Emma Van Der Heide, Ellie Moonen
Production Partner: Street Factory Media