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Heineken The Closer


Heineken introduced The Closer Device to the world: part bottle opener, part high-tech device engineered to shut down work apps when a bottle of beer is cracked. Our job was to launch the device here in the USA to combat overworking in offices. So we created a calendar blocker web-app, a sweeps to win the device, and drummed up buzz for it all with a shiny keynote speech in NYC and sketch comedy content starring Billy Eichner. I even lead the charge of crafting memes to add some edge to the campaign.

Agency: Fast Horse









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