︎

The Butterfly Effect


How do you help a publishing company (with a butterfly logo) share how their writers are creating
ripples of change out in the world? By calling their mission for what it is: The Butterfly Effect.

I spearheaded the introduction of the new “Butterfly Effect” creative platform for the brand and created
an immersive and flexible vis ID to help them share out how the written word lives on far beyond the page.

The US Poet Laureate even got to see our anthematic campaign launch video debut at the Book Lovers Ball.

Agency: Fast Horse
⋆｡ﾟ☁︎｡⋆  JVB 2023© ⋆｡ ☾ ﾟ⋆