GREETINGS, I’M JACOB VAN BLARCOM
THE ART DIRECTOR
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HEINEKEN IOU
Heineken had a solve for supply chain failures that were about to doom the holiday season: beer. We launched the Heineken IOU, a holiday promo that let people gift beer when their packages didn’t show up on time. With over 15,000 redemptions, we owned the beer convo all season.
Press: The Drum, Muse by Clio, CBS News
My role: concepting, design, photoshoot direction, image retouching
Agency: Fast Horse