Heineken IOU
Heineken slid in with the ultimate solution for delayed gifts amidst a nationwide supply
chain crisis: giving the gift of beer. With the Heineken IOU, consumers didn’t have to
worry about showing up empty-handed to their holiday parties.
From designing a luxurious gift-worthy box, directing two photoshoots, developing
web and social content, I helped charge this campaign forward through some pretty
ironic (yet unsurprising) supply chain obstacles on our end that
threatened the campaign launch.
Our quick-turn holiday promo resulted in requests for more than 15,000 IOUs.
We also had the biggest share of voice amongst competitors in the beer category
during the holiday season.
Agency: Fast Horse
