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Heineken B.O.T.


Thanks to mass vaccination efforts, folks everywhere were ready to burst into summer. Between trips to the beach,
backyard barbecues, and camping trips, we wanted to make it as easy as possible to bring along cans of Heineken.

Why lug a heavy cooler around when the Heineken B.O.T. can follow you instead?

I helped concept, design the B.O.T., and develop content to debut Heineken’s innovation to the world.
I even hit the streets of NYC to tour our creation around. The campaign garnered more than 1.7 billion
earned impressions, resulting in a +12% sales lift during the activation.

Agency: Fast Horse
Production Partner: VTProDesign






⋆｡ﾟ☁︎｡⋆  JVB 2023© ⋆｡ ☾ ﾟ⋆