The Dos Equis
Seis-Foot Cooler
How can Dos Equis encourage safe and social beer drinking during a global pandemic?
With a six-foot cooler, of course.
What started as a tiny, two-inch mockup in my photoshop window quickly became
a seis-foot wonder with fans everywhere scheming to get one of their own.
At launch, our limited drop of coolers were claimed in under two minutes. The campaign
resulted in over a billion total impressions, and a 306% boost in social conversations.
Agency: Fast Horse
